MARKETING FOR AUTHORS
ABOUT: HOW YOUR BOOK SELLS ITSELF
Are you terrified of marketing your book? Do you have it ready to go (or already published), but you feel stuck because you don’t know what to do next?
Book marketing can feel like you’re never doing enough. It can seem impossible. How do you know if you’re focusing on the right marketing tactics? How do you know which strategy will work for you? What if you’re missing something?
We’re here to help! Bethany Atazadeh and Mandi Lynn have each successfully marketed multiple novels and want to help you discover the best marketing tactics for YOU—starting with the book itself.
Your book is your MOST powerful marketing tool.
In these pages, we’ll walk through the ten fundamental aspects of your book that can make or break sales, and help you get them right! We’ll discuss genre, covers, titles, blurbs, formatting, editors, taglines, keywords, categories, how to develop a marketing mindset, and how to choose the right marketing strategies for you. This book is PACKED with information to help you succeed. Get your copy now!
From indie authors Bethany Atazadeh and Mandi Lynn, please enjoy the first book in this new series, Marketing for Authors.
WHAT READERS ARE SAYING
“This debut into the non-fiction world is an encouraging and interactive guide to marketing your novel. Chock-full of personal experiences and resources to help you get the most out of the book, How Your Book Sells Itself is a must-read for writers struggling with what to do after they’ve written The End.”
- Jessi Elliott
“This book is packed with useful information. Having just released my book, I was looking for new ideas on marketing , and Mandy and Bethany gave some great insight and tips. I will be implementing what I read straight away. I look forward to the rest of the series.”
- Natalie Roberts
“This book is so helpful for those who don't know anything about marketing, like myself :)
It helped me a lot!”
- V. Timi
“I love how clearly the book is laid out. It could easily be a reference book during your launches, relaunching or whatever your marketing needs are. The action steps are simple, but what people doesn't like simple? As a homeschooling mom I need simple marketing tips and tricks to get the word out. If you need help with marketing, give this book a read!”
- Peggy Spencer
“You can tell that Bethany Atazadeh and Mandi Lynn pictured the aspiring author who wants his or her book to be a success and the published author who can't figure out why his or her book isn't selling as much as they'd like… Not only do they give precious advice, but they share mistakes they made themselves as new authors, mistakes that we readers will be able to avoid! Also, the writing style was conversational, which made it so easy to follow and understand the different aspects of marketing covered. At the end of the book are some resources on different topics covered in the chapters, like the black blurb and taglines. If you are struggling to market your book, or if you are yet to publish it, I totally recommend this book.”
- Elira Barnes
“This book is so informative! Bethany and Mandi not only give you great pointers, they present examples from their own marketing experience. I love that because it helps me connect with them as a reader and aspiring author. The book flows really well from chapter to chapter.”
- Laura Pu
ABOUT: GROW YOUR AUTHOR PLATFORM
“How do I get my book discovered?” It’s a question every writer asks, whether it’s their first book, tenth book, or if the book still needs to be published.
Every year the amount of books published grows exponentially and your story only gets lost in the shuffle. You know you should be marketing, so you start a website, maybe a newsletter or blog, but you’re really just talking into the void. How do you find a place for yourself on the world wide web?
From indie authors Mandi Lynn and Bethany Atazadeh, book two in the Marketing for Authors series is dedicated to teaching you the many things you can do to start or grow your author platform.
Your platform is your base for all your marketing, so build it well.
Each chapter of the book is dedicated to focusing on a different platform you can use to increase exposure for yourself and your book. We’ll be talking about your website, email marketing, content marketing, search engine optimization (SEO), blogs, YouTube and Pinterest. Learn from Mandi and Bethany’s personal experiences using content marketing methods to gain thousands of followers that translate into book sales.
This book is loaded with information to teach you how to create content that shows up and that people want to share. Stop struggling to make a footprint online and instead make the web work with you.
ABOUT BOOK SALES THAT MULTIPLY
The key to book marketing is not trying to sell your book to everyone, but selling it to your ideal reader.
The third book in Marketing for Authors is about more than just using paid advertising to sell your book. It’s also about learning where to find an audience for your book and making your story an impulse buy.
Learn how to write sales copy and create graphics that help sell your book, whether in paid ads or on social media. You’ll get helpful tips and techniques to successfully promote your book through advertisements on Amazon, Facebook, Instagram, Goodreads Giveaways, and even email advertisements. You'll also learn about many free ways to promote your book, such as newsletter swaps and ebook promotion websites.
Book marketing doesn't have to cost hundreds of dollars or require years of experience.
With an entire resources section at the end of the book, you’ll walk away feeling empowered to start promoting your book and ready to discover new readers. By the end of this book, you’ll know where to invest your time and money to multiply book sales.